? ? Exciting news from the world of sustainable progress! ? ?

We are thrilled to announce that our LOVR material has been integrated into the new EV4 Kia Concept Car and is now proudly on display in Seoul!

This collaboration marks another milestone in our mission to develop materials with maximum impact. In collaboration with us and other leading partners, Kia created a forward-thinking concept vehicle that represents a significant step towards sustainability.

Marília Biill Head of CMF Design at Kia Worldwide explains why LOVR was chosen for the car’s interior: “Not only is it highly sustainable, but it’s also highly moldable too, which means it is a very versatile material to work with, plus it enhances the EV concept’s cabin with its beautiful rich color.” She further adds: “Hemp is a rapidly growing plant that requires minimal resources to cultivate.”

We are very proud of this achievement and thank Kia Worldwide for their trust and cooperation.

Stay tuned - that's just the beginning!